[Image source=Yonhap News]

[Image source=Yonhap News]

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[Asia Economy Reporter Lee Ji-eun] IKEA, the world's largest furniture company, announced that it will convert all furniture delivery vehicles to electric vehicles by 2025 as part of its greenhouse gas reduction measures.


According to major foreign media on the 3rd (local time), Jesper Brodin, CEO of IKEA, attended a conference held in London that day and stated, "As the world's number one furniture brand, we are investing in electric vehicle delivery over the next eight years to significantly reduce greenhouse gases."


IKEA aims to electrify furniture delivery vehicles in overseas markets. He said, "In some regions, the electrification of furniture delivery vehicles has already been completed," adding, "In other regions, there are still challenges to be addressed, but basically, by 2025, customers will be able to receive furniture delivered by electric vehicles."


IKEA Korea, which first introduced electric vehicles for furniture delivery in 2019, also set a goal last year to convert 20% of its delivery vehicles to electric trucks.


IKEA plans to reduce the amount of greenhouse gases emitted throughout its entire logistics supply chain by 2030. Inter IKEA, which is responsible for IKEA's overseas franchise business, stated, "Despite record sales, IKEA's annual carbon emissions have decreased by about 6% compared to pre-COVID-19 pandemic levels," and added, "The carbon emission reduction plan is expected to progress positively by 2030."


Stichting INGKA Foundation, the official owner of the IKEA Group, also plans to invest 6.5 billion euros (approximately 9.1832 trillion KRW) by 2030 to increase the use of renewable energy within the logistics supply chain. Currently, IKEA has installed 575 wind turbines and about 930,000 solar panels on IKEA stores and warehouse roofs.


Foreign media analyzed that IKEA's announcement of this policy also considers the major consumer group, the MZ generation (Millennials + Generation Z). Given the MZ generation's tendency to consume based on their beliefs and values, IKEA is focusing on the climate crisis, an issue of interest to them.



CEO Brodin said, "As society is changing towards the use of eco-friendly energy, each household will face energy transition challenges over the next two years," and added, "IKEA will start a campaign to sell low-cost energy-saving products such as solar heat pumps to help with this."


This content was produced with the assistance of AI translation services.

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