Hyundai Motor Group's Efforts to Attract Busan Expo in 5 Countries in Latin America and Europe

Lee Sooyoung, Head of Kia Latin America Regional Headquarters (from the right), Patricio Powell, Director of the Asia-Pacific Division at the Chilean Ministry of Foreign Affairs, and Mauricio Budnik, Representative of Kia Chile Dealership, are posing for a commemorative photo in front of the Chilean Ministry of Foreign Affairs building on the 21st of last month.

[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Group announced on the 3rd that it conducted support activities for the bid to host the Busan World Expo targeting Uruguay, Chile, Peru, Serbia, and Slovenia in mid to late last month.

Kia President Song Ho-sung invited Omar Paganini, Minister of Industry, Energy and Mining of Uruguay, and Pablo Scheiner, the designated Ambassador of Uruguay to Korea, to the headquarters in Yangjae-dong on the 27th of last month to request support for the event. Earlier last month, President Song personally visited three African countries?South Africa, Mozambique, and Zimbabwe?to conduct local bid promotion activities.

To enhance the synergy of the Busan World Expo bid activities, Hyundai Motor Group decided to engage its regional headquarters worldwide in the bidding efforts. Lee Soo-young, Head of Kia's Latin America Regional Headquarters, met with current Ministry of Foreign Affairs officials and former and current members of the National Assembly in Chile last month to promote Busan's competitiveness. The Chilean delegation traveled locally in EV6 vehicles wrapped with the Busan World Expo logo. In Peru, they also met with former minister-level officials and representatives of international organizations.

Jung Won-jung, Head of Kia's European Regional Headquarters, visited Slovenia and Serbia consecutively in mid-last month to meet with current high-ranking officials and request their support. A Hyundai Motor Group official stated, "We are actively utilizing our global regional headquarters to support the bid for the Busan World Expo."

Jung Won-jung, Head of Kia Europe Division (from left), Tatjana Mati?, Minister of Trade, Tourism and Telecommunications of Serbia, and Lee Jae-woong, Ambassador of the Republic of Korea to Serbia, are taking a commemorative photo after a meeting regarding the bid for the Busan World Expo held on the 19th of last month in the conference room of the Ministry of Trade, Tourism and Telecommunications in Belgrade, Serbia.

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