Market Kurly Brings 5-Star Hotel Experience to Your Home... Hotel Living Products Gain Popularity

The Chojeon Hotel Lily Comforter Gray. (Photo by Curly)

[Asia Economy Reporter Jeon Jinyoung] Recently, as the premiumization of living spaces has become an interior trend, more consumers are looking to decorate their homes like hotels. Retail tech company Kurly announced on the 30th that sales of hotel living products are on the rise in its daily grocery shopping application, Market Kurly.

Market Kurly's hotel brand living category sales volume recently increased sixfold compared to the same period last year (August to September), when these products were first introduced. Home fragrance products such as diffusers and fabric sprays also sold more than six times as much, while bathroom items like bathrobes and towels increased sixteenfold, showing a remarkable growth trend.

The "The Josun Hotel Lily Quilt," available exclusively on Market Kurly, is a transitional season product suitable for the current weather. It features a soft touch using low-denier cotton fibers that are 1/00 the thickness of a human hair. Although it is not thick due to its high density, it offers excellent warmth retention.

Products that create a luxurious "scent terrier" reminiscent of a hotel are also popular. Items from "The Plaza Hotel P-Collection" and "Glad Hotel" are available in various forms such as diffusers, room sprays, and fabric sprays, expanding consumer choices. The "Banyan Tree Thai Chamarnad Body Lotion" and "Shower Gel," provided in rooms and bathrooms of Banyan Tree hotels worldwide, are characterized by exotic and unique scents. Positive reviews have increased, leading to steady sales.

Customers aiming to enjoy a "hokangseu" (hotel staycation) atmosphere at home have been captivated by the ability to purchase bathrobes identical to those provided in hotels. The Josun Hotel bathrobe, used within the hotel, is light and thin but praised for its luxurious feel due to its pleasant texture.

A representative from Kurly's Lifestyle Team said, "Nowadays, consumers want to experience the comfortable and pleasant environment that hotels provide in their daily lives," adding, "Various living products have been released to meet their expectations and are gaining popularity."

This content was produced with the assistance of AI translation services.