'14th Anniversary' KB Financial Group Chairman Yoon Jong-kyu: "Like Burberry... We Must Become the Iconic Financial Brand of Korea"

[Asia Economy Reporter Buaeri] Yoon Jong-kyu, Chairman of KB Financial Group, emphasized on the 29th that "we must create the 'Number One (NO.1) Financial Platform' where the equation 'Korea's finance equals KB' can be established."

At the 14th anniversary ceremony held at the new building of the Yeouido headquarters in Seoul on the morning of the same day, Chairman Yoon stated, "Just like 'Post-it' or 'Burberry coat' have become synonymous with their products by providing differentiated value, we must become the synonym for Korean finance chosen by customers."

Chairman Yoon pointed out, "Globally, economic uncertainty and risks persist due to the 'three highs (3Gos)' phenomenon of high interest rates, high exchange rates, and high inflation, increasing concerns about growth slowdown and economic recession."

He continued, "The 'big blur' phenomenon, where boundaries between industries and sectors rapidly disappear due to the invasion of big tech and fintech companies, new business ventures in finance, and the implementation of MyData services, is accelerating. The paradigm of the financial industry is also rapidly shifting from competition within sectors to survival competition between industries."

Chairman Yoon proposed to employees 'customer experience innovation,' 'creation of social value,' and 'relentless challenge and innovation.'

He said that by strengthening four major non-financial services?‘KB Healthcare,’ ‘KB Real Estate,’ ‘KB ChaChaCha,’ and ‘Liiv Mobile’?they will build an everyday financial platform, and through bold investments and expansion into new businesses such as ‘mobility’ and ‘digital assets,’ they will combine these with existing financial services to create new customer value. Chairman Yoon emphasized, "Let us become convergent talents with the highest expertise in preparation for transformation into a bionic company where IT technology and humans coexist, and improve work efficiency by utilizing digital technology."

Furthermore, Chairman Yoon urged, "Let us realize the meaning and joy of work, practice 'Il-il-shin-u-il-shin' (daily renewal), and create new value. By being faithful to the basics and cooperating with each other to overcome crises, let us realize the value of coexistence and mutual growth with society and achieve 'finance that changes the world.'"

This content was produced with the assistance of AI translation services.