Recruiting 'SopdiGuard' to Protect Forests with KCC

KCC is promoting the 'Sopdi Guard' project. Image introducing the Sopdi Guard project. [Image provided by KCC]

[Asia Economy Reporter Kim Jong-hwa] KCC is promoting awareness of forests and advancing ESG (Environmental, Social, and Governance) activities to protect forests through the 'Sopdi-Guard' project.

The Sopdi-Guard project is part of the 'Sop-euro Miraero' (To the Forest, To the Future) campaign jointly launched this year by KCC and the Korea Future Environment Association. It is a customer-participation social contribution activity where all customers recognize the importance of forests and become forest guardians who preserve them.

The Sop-euro Miraero campaign aims to conserve nature through forest restoration and protection, seeking fundamental solutions to environmental problems through forests. Since last year, KCC has been strengthening ESG management and carrying out various social contribution activities. This meaningful initiative seeks to raise awareness of forests through a long-term campaign rather than a one-time event.

The project name is derived from the meaning of a bodyguard who protects the forest. After producing the 'Sopdi-Guard Guidebook,' a collection of forest protection lifestyle guides, the project will proceed sequentially by encouraging participation in forest protection in daily life through monthly action missions starting next month.

Anyone can easily participate in the 'Forest Protection Activity Tips Sharing Event' via Instagram. By following KCC’s official Instagram and commenting daily tips for forest protection on the event post to help produce the Sopdi-Guard Guidebook, participants complete their entry. The event runs until the 5th of next month, and 15 winners will be selected by lottery to receive 10,000 won in Naver Pay points.

The 'Forest Protection Practice and Certification Event' will be held from mid-October. Monthly action missions from the Sopdi-Guard Guidebook’s forest protection activities will be announced through Instagram event posts. Customers who complete and certify these missions will be entered into a draw to receive eco-friendly products and other prizes.

A KCC representative stated, "We recognize the indispensable importance of the environment for sustainable development and will actively realize the value of ESG by continuously carrying out forest restoration activities and environmental conservation efforts over the long term."

This content was produced with the assistance of AI translation services.