"Nongshim Releases Limited Edition Baeksansu to Support Children with Leukemia and Pediatric Cancer"
Donation of 2.15% of Sales to Pediatric Leukemia and Cancer Patients
[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 29th that it has released a limited edition Baeksansu to support children with leukemia and pediatric cancer.
This is the second time Nongshim has released a limited edition Baeksansu, following last year. The limited edition will be sold until the end of this year, and on February 15th next year, World Pediatric Cancer Day, 2.15% of the sales will be donated. Nongshim donated 100 million KRW on World Pediatric Cancer Day this year.
The limited edition label features 15 outstanding works from a drawing contest held by Nongshim last February for children with leukemia and pediatric cancer. This offers the patients a special experience of having their artwork printed and sold on the product, and it is expected to raise consumer awareness about children with leukemia and pediatric cancer.
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A Nongshim representative said, “We released the limited edition Baeksansu featuring the contest-winning artworks to support children with leukemia and pediatric cancer and survivors, and to improve social awareness. We hope it provides some strength to the children fighting illness.”
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