Seven Eleven Launches '99.9 Apple Juice' Made with Domestic Hongro Apples

A model is presenting 7-Eleven's '99.9 Apple Juice'. (Photo by 7-Eleven)

[Asia Economy Reporter Jeon Jinyoung] Seven Eleven announced on the 29th that it has launched ‘99.9 Apple Juice,’ which contains domestically produced Hongro apples from the Muju region recommended by the Rural Development Administration. 99.9 Apple Juice is a freshly squeezed juice that captures the sweet and tangy flavor of whole apples, and it is the fifth beverage released by Seven Eleven in collaboration with local farms.

The newly introduced 99.9 Apple Juice uses the domestically grown Hongro variety produced in Muju, an area with a large temperature difference between day and night, creating an ideal environment for apple cultivation. Hongro is the first domestically developed apple variety by the Rural Development Administration, characterized by its high sugar content and abundant juice, and it contains rich vitamin C, making it highly effective for preventing colds during seasonal changes and for skin care.

Seven Eleven’s 99.9 Apple Juice employs a low-temperature squeezing method to prevent nutrient loss and allow consumers to fully experience the original ingredients. Each pouch contains the equivalent of 1.5 domestically grown Hongro apples, offering a richer taste and aroma.

Lee Si-cheol, MD of Seven Eleven’s Ready-to-Eat Food Team, said, “This product is meaningful as it aims to elevate the quality of pouch beverages by containing the whole fruit as it is,” adding, “We will continue to collaborate with the Rural Development Administration to widely promote excellent Korean agricultural products.”

This content was produced with the assistance of AI translation services.