Dongwon F&B Launches Zero-Calorie Ion Drink 'Toomyeong Ion'

[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 28th that it has launched 'Toomyeong Ion,' a zero-calorie (0kcal) ion drink that can be consumed without burden during or after exercise.

Toomyeong Ion was designed as a zero-calorie beverage targeting consumers who found typical ion drinks, commonly consumed for hydration and electrolyte replenishment, to be burdensome due to their high calorie and sugar content. Additionally, it contains no added coloring, allowing for healthy hydration, and its clear and transparent appearance provides a refreshing sensation. Toomyeong Ion comes in a 500mL size and is priced at 2,200 won.

A Dongwon F&B representative stated, “As consumers' interest in health and weight management increases, the zero-calorie trend is expected to continue. We anticipate that Toomyeong Ion will attract significant attention from consumers who enjoy exercising.”

This content was produced with the assistance of AI translation services.