"Met the World's Top 3 Porks"... CU Launches Duroc Premium Ready Meals
Sales of 4 Types Including Dosirak and Sandwiches
[Asia Economy Reporter Lim Chunhan] CU announced on the 28th that it will launch a premium ready-to-eat meal series using high-quality pork ‘Duroc’ starting from the 6th of next month.
Duroc is considered one of the world’s top three pork breeds along with Iberico and Mangalica. The Duroc used in this ready meal is pork raised free-range in a clean area of Spain, featuring more distinct intramuscular fat (marbling) than regular pork, resulting in rich juiciness and a chewy texture.
The Duroc premium ready meal series will be released in four types: lunchbox, rice ball, rolled gimbap, and sandwich. The Duroc pork chop steak lunchbox is a BBQ platter-style lunchbox that allows you to enjoy chop steak, Cajun fries, and pickled radish rice balls all at once. It includes pineapple and jalape?o to cut the greasiness, along with sauces such as ketchup and whole grain mustard.
The Duroc barbecue gimbap and barbecue rice ball are filled with toppings of roast pork cooked slowly at low temperature for a tender texture, brushed with a special BBQ sauce. The Duroc steak sandwich is a Mexican-style product flavored with roast pork, salsa sauce, and sour cream.
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A BGF Retail official said, “We developed products using premium pork Duroc reflecting consumer demand for a proper meal at convenience stores. As lunchbox sales increased by 26.3% compared to the previous year this month, we will continue to introduce various ready meals at different price points to expand customers’ choices.”
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