The Ultimate Cost-Effective Wine Packed with Substance, No Fluff! ... Daesunju Launches 'Half Bottle Wine'

Best Body Sensation and Affordable Price... Sold Through CU Convenience Store

360ml Made from Chilean Cabernet Sauvignon on the 28th

‘Wine Half Bottle’ on sale from the 28th.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Wine that cuts out the fluff and focuses on practicality is coming.

Daesun Joojo will start selling 'Half Bottle Wine,' Chilean wine bottled in soju bottles, through CU convenience stores from the 28th.

Daesun launched 'Half Bottle Wine' to respond to the explosively increasing demand for wine. They especially focused on the trend of drinking culture spreading among the MZ generation, which values the harmony between alcohol and side dishes.

'Half Bottle Wine' solves the burdensome volume and price issues of existing wine products.

Existing wines come in 750ml bottles, which can be overwhelming to finish in one sitting. Once opened, the taste and aroma change, often leading to waste. Additionally, the wide range of expensive prices makes it difficult for general consumers to easily access wine.

From the business owner's perspective, wine is a challenging liquor to display and store, and the additional equipment such as openers and wine glasses adds to the burden.

Daesun Joojo's 'Half Bottle Wine' solves these problems of existing wine products all at once.

First, the volume is 360ml, which is not burdensome to drink at once. Naturally, the price is lowered, boasting an exceptional cost-effectiveness with a recommended retail price of 3,000 won at convenience stores.

Daesun Joojo added convenience by putting the wine in soju bottles.

The 'Half Bottle Wine,' which can be easily opened by hand with a twist, eliminates the hassle of opening corks with an opener required by traditional wines, allowing for easy drinking. It is also convenient to carry, making it perfect for camping or outdoor events.

'Half Bottle Wine' is made from Cabernet Sauvignon produced in 2021 in Central Valley, Chile, a region famous for its wine production, fermented and properly aged in oak barrels.

It features rich fruity aromas, a moderate weight, and a harmonious oak barrel flavor, delivering the best taste and body. It pairs well with meat dishes and is also highly rated for pairing with spicy Korean cuisine.

Daesun Joojo CEO Jo Woohyun said, "Half Bottle Wine was planned for the MZ generation who pursue practicality and fun, as well as for self-employed people who want to sell wine without burden," adding, "We hope consumers can enjoy quality wine at an affordable price."

This content was produced with the assistance of AI translation services.