Kyungdong Navien Opens 'Dankkum Experience Center' for Free Trial of New Hot Water Mat Product

Kyungdong Navien Sweet Dream Experience Center. [Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien, which provides a comfortable sleep environment, is opening the 'Dankkum Experience Center' where customers can try the new hot water mat for free through the online sleep platform 'Dankkum Store.'

The Dankkum Experience Center, held in three sessions, will recruit 100 participants per session to provide an opportunity to experience the new hot water mat EQM591 for two weeks. During the trial period, those who wish to purchase the product they are currently using will receive a special 50% discount, and those who wish to purchase a new product of the same model after the trial period ends will receive a 20% discount for two months. Additionally, if participants write a review on their personal SNS within 15 days after the trial ends, all reviewers will receive points from the Kyungdong Navien official online shopping mall. Among them, five outstanding reviewers will be selected monthly to receive points or Dankkum Store goods.

Applications for the Dankkum Experience Center can be made at Kyungdong Navien’s official online shopping mall 'Navien House' under the Dankkum Store section. The first round of applications is open from the 26th to the 5th of next month. Consumers who miss the first application or are not selected can apply for the second and third rounds scheduled for October and November. Kyungdong Navien plans to offer hot water mat trial opportunities to a total of 300 consumers to promote the excellent quality of the hot water mat and the importance of sleep temperature that touches the skin.

The hot water mat EQM591 provided to the trial participants is a new product ambitiously launched by Kyungdong Navien. It allows precise temperature control in 0.5-degree increments, enabling users to set the sleep temperature according to their body type. It also controls the temperature of the water circulating through the mat and boiler (hot water mat machine) to maintain the desired temperature consistently. Popular features from previous models have been retained. The fast heating function allows users to feel a cozy warmth quickly without preheating, and the 1mm ultra-slim mat preserves the warmth of the hot water and the softness of the mattress. Additionally, it is equipped with a self-ion care function that periodically cleans the water flowing inside the mat with electrolyzed sterilized water.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "Kyungdong Navien has been striving to provide a sleep temperature tailored to the body and offer the optimal sleep environment for modern people suffering from insomnia," adding, "Through the Dankkum Experience Center, we want to once again convey Kyungdong Navien’s sincere commitment to customers’ restful sleep and sweet dreams."

This content was produced with the assistance of AI translation services.