Small and Medium-Sized Businesses Participating in Coupang's Win-Win Program Experience Faster Sales Growth Than Coupang
Coupang's Small and Medium-Sized Businesses Participating in Win-Win Projects in the First Half of This Year Achieve 89% Sales Increase Compared to Last Year
[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 26th that the sales of small and medium-sized merchants participating in the regional win-win support projects continuously implemented with the government and local governments grew by 89% in the first half of this year compared to the same period last year. This is 60 percentage points higher than Coupang's overall sales growth rate of 29% during the same period. It is explained that this is an even more remarkable achievement compared to the nationwide small business card sales growth rate of 10.8% revealed by Korea Credit Data.
Coupang's win-win project not only provides benefits such as advertising and discount promotion support within the Coupang app but also gains favorable responses from small and medium-sized merchants because they can utilize Coupang's know-how in the entire online sales process, including product development, marketing, and logistics. Through the win-win support project, Hanseong Agricultural Cooperative Corporation, which sells tangerines on Coupang, achieved a 130% sales growth in the first half of this year compared to the same period last year, based on active joint product development with Coupang's brand manager in charge.
Hot Picks Today
"Samsung and Hynix Were Once for the Underachievers"... Hyundai Motor Employee's Lament
- "Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- Even After the 'Tax,' High Profits Remain... Korea Emerges as a Premium Market [ChwiYakGukga]②
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
Park Dae-joon, head of Coupang's New Business Division, said, "Coupang connects products and consumers directly through direct purchasing based on about 18 million active customers, so small merchants can focus solely on production," adding, "In the future, Coupang will continue to expand win-win support projects with the government and local governments based on the direct purchasing system to help the stable growth of small and medium-sized merchants trading with Coupang."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
