Yeosu Gwangyang Port Authority Launches Cargo Attraction Effort Targeting Top 10 Container Shipping Companies

Actively Engaging in Communication to Foster Partnership with Gwangyang Port Customers

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] Yeosu Gwangyang Port Authority (President Park Seong-hyun, YGPA) announced on the 23rd that it will strengthen marketing activities to increase cargo volume and enhance partnerships targeting the top 10 shipping companies using Gwangyang Port to generate container cargo volume at Gwangyang Port.

YGPA has recently promoted CEO and executive marketing targeting domestic and international shipping companies to respond to downward pressure on cargo volume caused by worsening internal and external conditions such as COVID-19 and lockdowns in Chinese cities.

However, as the global pandemic and logistics crisis are expected to continue until the end of this year, YGPA plans to minimize the decline in cargo volume through marketing focused on the top 10 shipping companies using Gwangyang Port.

The top 10 shipping companies using Gwangyang Port are composed of various entities including global alliances (2M, THE, OCEAN) and national shipping companies.

As of July 2022, there are 37 shipping companies calling at Gwangyang Port, and the top 10 companies account for 860,000 TEU, which is 74% of the total container cargo volume of 1.16 million TEU.

To form partnerships with these companies, YGPA began full-scale targeted marketing activities by promoting CEO marketing for companies such as Janggeum Shipping, SM Line, MSC, and OOCL over two days from the 20th to the 21st.

In addition to targeted marketing, YGPA has launched the ‘Emergency Response T/F for Securing Gwangyang Port Container Cargo Volume’ in collaboration with the Operations Headquarters and Gwangyang Port container terminal operators.

Furthermore, to enhance the competitiveness of container terminals and attract transshipment cargo, YGPA will reform and implement existing incentive systems, including △ establishing new incentives for increased transshipment for operators △ introducing incentives for irregular shipping lines.

Through targeted marketing, the emergency response T/F, and the reformation of the incentive system, YGPA plans to maximize container cargo volume, including transshipment cargo.

President Park Seong-hyun stated, “Communication with shipping companies, the main customers of Gwangyang Port, is very important to increase cargo volume,” and added, “We will improve container cargo volume through targeted marketing and incentive reforms that meet the needs of shipping companies.”

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.