Lotte Chilsung Beverage Renews Packaging Design of 'Cloud Clear Zero'

Lotte Chilsung Beverage, renewed Cloud Clear Zero product. Photo by Lotte Chilsung Beverage

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 23rd that it will launch a renewed product with a completely redesigned package for its non-alcoholic beer 'Cloud Clear Zero.'

This renewal applies the 'brand family look' design of the Cloud product, emphasizing brand consistency. The silver color of the main background on the package is characterized by evoking the cool and refreshing taste of beer.

The renewed Cloud Clear Zero focuses on realizing the smooth hop flavor and aroma using a proprietary method. It blends malt extract and European hops in the optimal ratio, most suitable for non-alcoholic (alcohol-free) beer with no alcohol content, to better capture the unique taste of beer.

The newly launched Cloud Clear Zero will be available at nearby large supermarkets and convenience stores from the last week of this month.

A Lotte Chilsung Beverage official said, "Following the package design change of Cloud Original in April, we applied a new design to Cloud Clear Zero this time to enable a brand family look. We will strive to complete the family line of the beer brand Cloud and establish it as Korea's representative beer brand that satisfies diverse consumer needs."

This content was produced with the assistance of AI translation services.