LG Uplus Invites 'True Fans' to Legoland Night Opening

LG Uplus announced that it will collaborate with Legoland Korea Resort to host a "Night Tour Event," inviting its mobile customers to free nighttime openings at Legoland every Friday throughout October. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 23rd that it will hold a ‘Night Tour Event’ throughout October, inviting its mobile customers to the nighttime opening of the domestic theme park Legoland every Friday for free in collaboration with Legoland Korea Resort.

Previously, LG Uplus held an event in April to give experience tickets before the official opening of Legoland for its customers. This Night Tour is the first case where Legoland opens at night for partner company customers, and LG Uplus explained that the event was prepared to strengthen customer loyalty.

The Night Tour event allows visitors to use Legoland every Friday in October (7th, 14th, 21st, 28th) from 3 PM to 10 PM. From 7 PM to 10 PM at night, only U+ customers and their companions can use Legoland. Customers can enjoy various rides and attractions as well as special night tour programs prepared by both companies, including indie band performances and a brewery zone.

U+ customers who wish to participate can apply by selecting up to three companions on the event page. Companions can enter regardless of their telecommunications provider. By adding the ‘Uplmam Talk’ channel as a friend on KakaoTalk, customers can receive notification messages during the event application period, and about 3,000 customers will be selected by lottery for each session.

From October 3rd to 28th, LG Uplus plans to operate one Legoland bus every weekday for U+ customers visiting Legoland. On the Night Tour event page, under the separate ‘Legoland Bus Application’ tab, customers can select the visit date and apply for bus operation based on their residential area. Buses will depart from areas with many applicants, and those selected from each area will be notified separately.

Meanwhile, Legoland, which opened on May 5th this year in Chuncheon City, Gangwon Province, is the first global theme park in Korea, featuring seven themed clusters, more than 40 rides and attractions, and a hotel with 154 rooms. LG Uplus is enhancing visitor convenience by providing various wired and wireless communication services, smart benches, and auxiliary battery rental stations within the theme park in partnership with Legoland.

Jang Jun-young, head of IMC at LG Uplus, said, “It is very meaningful that Legoland is opening at night exclusively for our customers for the first time in the world,” adding, “We will continue to strengthen new customer experiences and benefits for our customers through close cooperation with Legoland.”

This content was produced with the assistance of AI translation services.