"Strong Outerwear Sales" Sejeong Olivia Lauren, August-September Sales Up 54% YoY

[Asia Economy Reporter Eunmo Koo] Sejung's women's clothing brand Olivia Lauren is experiencing strong sales of fall outerwear. Olivia Lauren cited changes in products that align with trends and the effect of exclusive models as the biggest reasons for the strong outerwear sales this year.

According to Olivia Lauren on the 22nd, sales of fall outerwear from the 1st of last month to the 15th of this month increased by 54% compared to the same period last year. Following a 46% growth in summer outerwear sales in May compared to the previous year, fall outerwear sales are also showing strong performance.

Among recent fall women's fashion trends, demand for short-length outerwear has increased, and products emphasizing Olivia Lauren's unique sensibility and feminine silhouette have targeted female consumers' tastes, leading to sales. Among short-length outerwear, the 'Turn-up Sleeve Round Neck Jacket' is gaining great popularity, achieving 78% of the prepared stock sales this year. The 7/8 length sleeves add volume to emphasize femininity, and metal decorative buttons provide a point of interest.

The so-called 'Lee Ji-ah Collection,' worn by exclusive model Lee Ji-ah and gaining attention, is also driving sales growth. Among the representative products of the Lee Ji-ah Collection, the 'Knit Patch Vent Neck Jumper' boasts a notably high sales rate. The raglan pattern on the sleeves enhances mobility, and a trendy alphabet print design is added to the lining.

In addition, △ the tailored jacket 'Big Check Short Jacket' featuring a medium check pattern △ the stylish camel-colored 'Color Block Zip-up Long Jumper' △ and the 'Knit Cape Point Short Trench Coat' with contrasting colors on the collar and sleeves are also very popular.

This content was produced with the assistance of AI translation services.