GS Fresh Mall, Prime Membership Subscribers 'Surge'..."A Trendy Service in the Era of High Inflation"

Membership Subscribers Increase 13-Fold... 90% Re-Subscription Rate

GS Fresh Mall's integrated paid membership service.

[Asia Economy Reporter Lim Chun-han] Recently, as high inflation persists, paid memberships for online malls offering various benefits are becoming a popular service.

According to GS Fresh Mall on the 22nd, the number of 'Prime Membership' subscribers has surged by 1239% compared to the launch period (July 15). Prime Membership is an integrated paid membership that covers GS Fresh Mall, an online grocery shopping platform operated by GS Retail, and Dalli Salda, a value consumption specialty brand. For a monthly fee of 3,900 KRW, members receive unlimited free same-day delivery (for orders over 15,000 KRW), a coupon pack worth 28,000 KRW, and discounts of up to 60% on Dalli Salda products.

The re-subscription rate after new sign-ups for Prime Membership reaches 90%, indicating its effectiveness in securing loyal customers. Prime Membership members spent 27.7% more per order compared to regular customers, and their average monthly usage frequency was 2.2 times higher.

GS Fresh Mall holds a Prime Membership Week every month. The event, running until the 26th, offers an additional 20% discount on about 50 best-selling products. The existing promotion, which refunds 100% of the subscription fee for three months in The Pop Rewards upon new Prime Membership sign-up, will continue to be extended.

A GS Retail official stated, "The Prime Membership, designed with an optimized model, is creating a win-win effect by enhancing customer benefits and driving the growth of GS Fresh Mall," adding, "We will strengthen the position of the optimized online grocery mall through differentiated services such as Prime Membership and the 110% fresh food refund policy."

This content was produced with the assistance of AI translation services.