"Chairman Shin Dong-bin's Commitment to Win-Win Cooperation"... Lotte Holds Brand Expo in New York, USA

Second Event After Berlin, Germany
Support for Small and Medium Enterprises' Overseas Market Expansion
Various Events Including K-Food Cooking Show

Overseas buyers are consulting products at the 'Lotte-Korea Brand Expo' held in New York, USA.

[Asia Economy Reporter Lim Chun-han] Shin Dong-bin, chairman of Lotte Group, has embarked on the largest overseas market expansion project for small and medium-sized enterprises (SMEs) in Korea in the United States.

According to Lotte on the 22nd, from the 20th to the 21st (local time), the "Lotte-Korea Brand Expo" was held in New York, USA, to support the overseas market expansion of domestic SMEs. This project is a collaborative effort by six distribution affiliates of Lotte Group (home shopping, department stores, marts, duty-free shops, Hi-Mart, and Korea Seven) to support SMEs in expanding overseas sales channels, with as many as 170 participating SMEs. At the Korea SME Convention last May, Chairman Shin pledged to coexist with SMEs by stating, "Lotte Holdings and its distribution-related affiliates will actively prepare cooperation plans with SMEs."

This expo is the second activity following support for SME overseas market expansion by participating in the International Consumer Electronics Fair (IFA) 2022 held in Berlin, Germany, from the 4th to the 6th, where an integrated exhibition booth was set up and export consultations were conducted. At the expo held in Germany, 50 domestic SMEs participated and held export consultations with about 70 buyers from Germany and Europe, recording a total of 217 consultations and a consultation amount of 29 million USD (approximately 40 billion KRW).

At the New York expo, various events such as a K-Food cooking show and a K-Beauty makeup demonstration were held. The cooking show featured Chef Choi Hyun-seok preparing dishes under the theme of "Traditional Korean Spicy Flavor," showcasing home meal replacement (HMR) products like scallop basil pesto pasta from participating SME Wiple E&D and gochujang rice cakes using master Byung-jun’s gochujang from the Bukha Special Product Business Group. The makeup demonstration was led by makeup artist Jo Sung-ah, focusing on themes such as "Ten-Minute Campaign: Easy and Fast" and "Don’t Miss Everyday Makeup," emphasizing the status and excellence of K-Beauty products.

A Lotte Holdings official said, "The Lotte-Korea Brand Expo, held consecutively in Berlin, Germany, and New York, USA, in September, is a group-level integrated win-win growth project supporting SME overseas market expansion through collaboration among group affiliates centered on Lotte Holdings." He added, "We will continue to strive to devise ways to maximize synergy through public-private cooperation and take the lead in building a win-win ecosystem with SMEs."

This content was produced with the assistance of AI translation services.