SSG.com Signs Business Agreement with LVMH P&C to Strengthen Luxury Beauty...

Joint Promotion Including Differentiated Product Development

SSG.com and LVMH P&C officials are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 22nd that it has signed a 'Joint Business Partnership (JBP) Agreement' with LVMH P&C.

LVMH P&C is the cosmetics and fragrance division of the French luxury brand group Louis Vuitton Mo?t Hennessy (LVMH). It owns numerous luxury beauty brands such as Fresh, Benefit, Make Up For Ever, Givenchy, and Guerlain.

Both parties will collaborate in various areas including differentiated product development and joint promotions. They also plan to combine efforts in enhancing specialized services for the beauty specialty store Monday Moon and data-driven marketing.

In early next month, they will launch their first joint promotion to formalize their collaboration. Exclusive products for each brand will be introduced on SSG.com, along with customer participation events. A special broadcast through their own live commerce channel, SSG Live, is also scheduled.

An SSG.com official said, “Following last year’s partnership with Dior Beauty, this agreement enables us to collaborate with all luxury beauty brands under the LVMH group,” adding, “We look forward to offering customers a more diverse range of products and greater benefits.”

This content was produced with the assistance of AI translation services.