Innocean Partners with Daol Savings Bank to Launch 'Daol Digital Bank Pi' Campaign

Innocean launched the TV commercial for the perfume they produced themselves, titled "Money Perfume," to commemorate the launch of Daol Savings Bank's digital banking application (app).

[Asia Economy Reporter Jeon Jinyoung] Innocean announced on the 22nd that it has launched a TV commercial campaign called "Money Perfume," featuring a self-produced fragrance, to commemorate the launch of Daol Savings Bank's digital banking application (app) "Fi (Pai)".

Daol Savings Bank released Money Perfume, the first "scent of money" in the financial industry, as a powerful first greeting for the digital banking app Pai. The TV commercial sensually depicts the process of creating the scent of money as a perfume, reminiscent of a short film, embodying the identity of the Daol Digital Bank app, which gathers financial experts.

Innocean, which planned and produced the campaign, has been praised in the industry for intuitively showcasing a new path for digital financial apps with an innovative idea that had never existed before. Instead of focusing on introducing app functions, the campaign focuses on the self-produced fragrance Money Perfume and uses narration in French, evoking the feel of a luxury perfume commercial, presenting the financial app advertisement in an unexpected way.

In particular, the campaign used the familiar background music from Al Pacino's starring film "Scent of a Woman" to express the theme of "the scent of money" more attractively. It also showed Daol Savings Bank's confidence in each app with copy such as "It started with a scent, but in the end, it will be filled with real money."

Money Perfume is a fragrance created through the actual analysis of the components of banknotes, reproducing the delicate scent that can be smelled from new bills. The entire process from formulation to production was done in collaboration with "Suhyang," a famous domestic fragrance brand, sparking interest among the MZ generation (Millennials + Generation Z), who recently enjoy niche perfumes.

Min Seonjeong, team leader at Innocean in charge of this campaign, said, "In the crowded digital financial app market, we wanted Daol Savings Bank's Pai app to be strongly imprinted on consumers. We ask for much interest in the app along with this campaign, which expresses a new perspective on money through the message of the scent of money, something no one has tried before."

This content was produced with the assistance of AI translation services.