Seoul City to Host 'Jewelry Smart Week' on 23rd... Providing Distribution Information and Consultation Support

Jewelry-Based Digital Service Platform Information Event... Online Live Broadcast
Support for Sales Channels of Over 50 Jewelry Companies Through Seoul Jewelry Support Center

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 22nd that it will live stream the online information event "2022 Jewelry Smart Week (JSW)" on the Seoul Jewelry Support Center YouTube channel on the 23rd to help jewelry businesses strengthen their competitiveness amid the rapidly changing distribution environment.

Now in its third year, Jewelry Smart Week introduces trends across all areas of jewelry distribution, from wholesale, manufacturing, marketing, to virtual showrooms, and showcases digital services and equipment. Pre-registration for the Jewelry Smart Week online live broadcast can be done on the Seoul Jewelry Support Center website, and participants who join the live broadcast on the day and leave comments will be eligible for a first-come, first-served gift event.

This year, the event is also linked with the newly launched "2022 Seoul International Jewelry & Accessory Show." Held from the 23rd to the 25th at COEX Hall B, the "2022 Seoul International Jewelry & Accessory Show" is a specialized jewelry event featuring over 100 jewelry exhibitions, export and distribution consultations, various themed information seminars, a synthetic diamond talk show, and a variety of side events and activities providing useful information on jewelry purchasing and styling.

A special pavilion will be operated at the event venue, offering a one-stop demonstration area where visitors can watch detailed programs of the "Jewelry Smart Week" online and, if desired, receive consultations and on-site experiences. Attendees will be able to explore digital services and information based on jewelry that will create a new paradigm in the post-COVID-19 era following the pandemic.

During the "2022 Seoul International Jewelry & Accessory Show," Seoul City will support market expansion for over 50 jewelry companies. This initiative aims to serve as a stepping stone for jewelry businesses to secure distribution channels and regain vitality after the absence of offline fairs over the past 2-3 years due to COVID-19.

Jo Hye-jung, Director of the Beauty and Fashion Industry Division of Seoul City, said, "Through this Jewelry Smart Week, we hope to expand the touchpoints for confirming and sharing distribution trend information in the jewelry industry, and above all, strengthen support for market expansion of our excellent companies, revitalizing the offline distribution channels that had frozen due to COVID-19."

This content was produced with the assistance of AI translation services.