SK Stoa, Happy Sharing Kimchi-Making Event... "Donating an Amount Equal to Sales"

Local Company Hosts Broadcast for Kimchi Sales

SK Stoa models are introducing the 'Happiness Sharing Kimchi Making' event.

[Asia Economy Reporter Lim Chun-han] SK Stoa announced on the 21st that it will hold the 'Happiness Sharing Kimchi Making' event together with SK Group and others.

Through three special broadcasts starting from the 22nd, SK Stoa will sell kimchi made by local social enterprises such as Pyeongchang Kkotsooni, Kimchi Town, and Damchaewon. The amount of kimchi equivalent to the total order amount purchased by customers will be prepared as SK Happiness Sharing Kimchi by SK Group, SK Stoa, and Happy Narae, and donated to the Food Sharing Movement Council.

The recipient institutions for SK Happiness Sharing Kimchi will be selected through the Food Sharing Movement Council. From November this year to January next year, the kimchi will be delivered to neighbors in need such as local children's centers, elderly welfare facilities, facilities for the disabled, and elderly living alone.

In the first broadcast, Pyeongchang Kkotsooni kimchi will be sold. The second broadcast will feature traditional Namdo kimchi made properly by Kimchi Town, which produces kimchi in the Jeolla-do region. The final broadcast will introduce Damchaewon's honestly made Seoul-style kimchi.

An SK Stoa official said, “This event was planned to spend a warmer year-end with many neighbors in our society and to help activate sales of local kimchi manufacturers,” adding, “As SK Group is leading ESG (Environment, Social, Governance) management, we will continue to strive to create ways to coexist with many members of society.”

This content was produced with the assistance of AI translation services.