"Check In-Store Inventory via App" Emart Launches 'Product Search Service'
Providing store product operation status, stock quantity, price, and promotions on Emart app
E-commerce search system applied to offline shopping... enhancing convenience and competitiveness
Supports other customers' product reviews, real-time popular and recommended search terms too
[Asia Economy Reporter Yuri Kim] Emart announced on the 21st that it will launch a new feature called 'Product Search Service' on the Emart application (app).
The Product Search Service is a function that provides information such as the availability, stock quantity, price, and promotions of products sold at all Emart stores through the Emart app, enhancing the convenience of offline shopping. The strategy is to strengthen shopping competitiveness by applying the product search system implemented in e-commerce to offline shopping.
Emart stated, "Through analysis of customer VOC (Voice of Customer), we identified a demand for customers to know in advance the availability and price of products they intend to purchase before visiting the store. Accordingly, we are introducing a new service to proactively resolve customer inconveniences and improve convenience."
Stock information for the Product Search Service can be checked by logging into the Emart app and setting a favorite store, and is available from 8 a.m. to 11 p.m. Due to their nature, some fresh foods sold in 100g units do not display stock information.
Customers can also view stock availability at Emart stores near their favorite store, and through product search, they can check satisfaction and reviews from other customers who purchased the product.
The service provides a real-time popular search ranking that aggregates frequently searched keywords every hour to expose real-time shopping trends, and enhances convenience by offering related keywords through recommended searches. Emart plans to further advance the features focusing on customer convenience in the future.
Meanwhile, the Emart app offers customer benefits through category-specific clubs, increases its use as a channel for customer participation such as group funding for health functional food gift sets and recipe voting for 'My Deli Box.' This year, the focus is on enhancing offline shopping convenience through the Emart app. Representative features include 'Emart Pay,' which allows payment, benefits, and points accumulation all at once with a single barcode, and 'Wine Grab,' equipped with useful shopping functions such as same-day pickup via smart order, personalized wine recommendations, and barcode scanning.
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An Emart official said, "With the Product Search Service enabling offline products to be searched like online shopping, shopping convenience is expected to improve significantly," and added, "We will continue to consider various Emart app services that can enhance offline shopping satisfaction."
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