Goheung-gun Agricultural Products Export Development Team Signs $2.1 Million Export Agreement in Plzen, Czech Republic
Agreement with Central European Distribution Companies in Czech Republic, Poland, Germany, and Others
[Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo] Goheung-gun, Jeollanam-do, formed the ‘Goheung-gun Agricultural Products Export Development Team’ led by County Governor Gong Young-min starting September 17, and launched an initiative to target the European market for exporting Goheung yuzu, signing an export agreement for Goheung agricultural processed products with a distribution company in the Czech Republic.
According to Goheung-gun on the 20th, the ‘Goheung-gun Agricultural Products Export Development Team’ signed an export agreement worth USD 2.1 million (KRW 2.9 billion) for yuzu, ginger, and Goheung agricultural processed products with YUZU Co., Ltd. in Plzen, Czech Republic.
YUZU Co., Ltd. is a company specializing in supplying yuzu products to Central Europe, with food distribution channels in the Czech Republic, Poland, and Germany, and has recently been actively distributing Goheung yuzu tea, yuzu beverages, and ginger tea in the European market.
Martin Romitzky, CEO of YUZU Co., Ltd., said, “We are grateful that County Governor Gong Young-min personally visited Plzen, Czech Republic, to support the marketing of Goheung agricultural products, and we will do our best to ensure that Goheung agricultural products are loved not only by the Czech people but by all Europeans.”
In addition, the export development team held a free tasting promotional event of Goheung yuzu and ginger beverages for about 1,500 locals at the main store of Crosscafe Co., Ltd. in Plzen City, Czech Republic, raising awareness of Goheung yuzu beverages and gaining popularity among locals.
David Stengler, CEO of Crosscafe Co., Ltd., the largest caf? chain in the Czech Republic, said, “Goheung yuzu has a very unique taste and aroma, and we supply various products such as yuzu beverages, yuzu beer, yuzu coffee, and yuzu cake to the Czech people, achieving about 70% annual growth currently.”
Governor Gong Young-min said, “I believe this achievement is just the beginning. We will continue to establish aggressive marketing strategies for the European market and actively work to develop sales channels so that Goheung agricultural products, including yuzu, become beloved foods for all Europeans, using the Czech Republic as a foothold. This export agreement will greatly help the regional economy by securing stable sales channels not only for Goheung yuzu processing companies, which have the world’s best production facilities, but also for yuzu farmers.”
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Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo hss79@asiae.co.kr
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