39% of Smartphone Users Use 'Junggogeorae App'
User Numbers Rank: Danggeun Market, Bungaejangter, Junggonara Order
[Asia Economy Reporter Kim Cheol-hyun] It is estimated that 39% of Korean smartphone users aged 10 and above have used secondhand trading apps. The number of users of secondhand trading apps increased by 65% over the past two years, with the most widely used service being Danggeun Market.
On the 20th, app analytics service WiseApp announced the results of a survey on the most used secondhand trading apps by Koreans in August. The survey found that as secondhand trading is recognized by consumers as both a form of entertainment and value consumption, the net number of users of major secondhand trading apps increased from 11.7 million in September 2020 to 19.28 million in August this year.
This figure is based on WiseApp's sample survey last month of Korean smartphone users aged 10 and above, removing overlaps among major secondhand trading apps such as Danggeun Market, Bungae Jangteo, and Junggonara. Considering that there are 49.46 million Korean smartphone users aged 10 and above, 39% have used secondhand trading apps.
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Among all generations combined, the secondhand trading app with the highest number of users was Danggeun Market, with 18.3 million users in August alone. This was followed by Bungae Jangteo with 2.93 million users and Junggonara with 1.3 million users. Danggeun Market was used evenly across all ages and genders, while Bungae Jangteo and Junggonara had higher usage rates among people in their 20s and males.
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