Hyundai Motor Company Launches '2023 Santa Fe'... Enhanced Safety Features
Operation of New Trim 'Prestige Choice'
[Asia Economy Reporter Kiho Sung] Hyundai Motor Company announced on the 20th that it has launched the model year change version of the Santa Fe, the ‘2023 Santa Fe,’ and has begun full-scale sales.
The Santa Fe is Hyundai’s representative mid-size sport utility vehicle (SUV). The newly released 2023 Santa Fe features specifications that actively reflect customer feedback, such as equipping major safety features as standard across all trims and adding a new trim composed of options highly preferred by customers.
Hyundai standardized safety features such as ▲Multi-Collision Brake Assist ▲Front Center Airbag ▲Blind-Spot Collision-Avoidance Assist ▲Safe Exit Assist ▲Rear Occupant Alert from the base trim, Exclusive, and upgraded product competitiveness by including the previously optional ▲LED Rear Combination Lamps as standard on the Prestige trim.
Additionally, Hyundai introduced the new Prestige Choice trim, which bundles popular options among existing Santa Fe customers, including ▲Front and Rear Double-Laminated Soundproof Glass ▲Puddle Lamps ▲Glossy Black Pillar Garnish ▲12.3-inch Color LCD Cluster ▲Driver’s 4-Way Lumbar Support ▲Driver’s Seat Memory System ▲Head-Up Display ▲Digital Key ▲Wireless Smartphone Charging.
The top-tier Calligraphy trim comes standard with ▲Surround View Monitor ▲Blind-Spot View Monitor to enhance parking convenience.
The selling prices for the gasoline 2.5T models are ▲Exclusive 32,520,000 KRW ▲Prestige 34,780,000 KRW ▲Prestige Choice 36,670,000 KRW ▲Calligraphy 40,070,000 KRW, and for the gasoline 1.6T hybrid models are ▲Exclusive 35,390,000 KRW ▲Prestige 37,600,000 KRW ▲Prestige Choice 39,490,000 KRW ▲Calligraphy 42,840,000 KRW.
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A Hyundai Motor Company official stated, “The Santa Fe, Hyundai’s representative mid-size SUV, is a model loved by customers considering a vehicle for their family,” adding, “With enhanced product competitiveness prioritizing customer safety and convenience, we will solidify our position as the strongest player in the domestic SUV market.”
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