GS25 Launches Sold-Out Item 'Butter Beer'... "Rich and Pleasant Aroma"
Optimization of Alcohol Content 4.5~5.2%
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 20th that it will launch Boerebier, known as butter beer, in collaboration with the handmade butter brand Boulangerie Beurre on the 30th of this month.
Butter beer is a lager beer with a buttery aroma, available in four types: Butter Beer AAA+, Butter Beer BBB+, Butter Beer CCC+, and Butter Beer DDD+. All share a savory and pleasant buttery scent with creamy carbonation that eliminates greasiness, achieving an excellent balance, while each adds flavors of vanilla, caramel, almond, and hazelnut respectively.
The alcohol content is optimized differently for each type according to the product’s flavor, ranging from 4.5% to 5.2%. The price is 6,500 won, and purchasing four cans costs 24,000 won. It will also be sold nationwide at GS The Fresh stores on the same day.
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A GS Retail official said, “Starting with the development of exclusive wine in the early 2000s, our efforts to provide consumers with diverse alcoholic beverage experiences across all liquor categories for over 20 years are now bearing fruit. We expect butter beer to establish itself as a new specialty liquor following Won Soju and to write a new history in craft beer.”
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