hy introduces Yakult character 'Yaku'... "Will provide diverse customer experiences"

Original Character Personifying 'Yakult Light' Released in 1971
Expanding Customer Engagement Through Merchandise Production and Packaging Application Featuring the Character

[Asia Economy Reporter Eunmo Koo] hy announced on the 20th that it will introduce its self-produced character 'Yaku'.

Yaku is a character personifying hy's bestseller 'Yakult Light'. It uses the unique bottle shape and color of Yakult to evoke a retro feeling. hy planned the character production to provide diverse experiences to various age groups. Based on this character, it will also expand its intellectual property (IP) business. It can be transformed into various expressions and poses, making it easy to produce goods and apply to product packaging.

hy will first release lifestyle-related products such as hand towels, milk glasses, grip tok, picnic supplies, and driver covers. In the future, depending on marketing purposes, it plans to use them diversely for sales and customer giveaways. It will also be applied to factory tour routes and product delivery vehicles.

Lee Jeong-ho, head of the hy design team, said, "Yaku is a character that reinterprets Yakult, which has played the role of a health guardian for customers for the past 51 years," adding, "Through new attempts such as producing original goods and planning events, we will strengthen friendly communication with customers."

Meanwhile, Yakult received functional probiotics certification from the Ministry of Food and Drug Safety in July last year. It was recognized for its functionality in promoting the growth of lactic acid bacteria, suppressing harmful bacteria, and aiding bowel movements. Yakult, which celebrated its 51st anniversary since launch, has cumulative sales of 50 billion units. It is the best-selling product among single-brand beverages in Korea.

This content was produced with the assistance of AI translation services.