"CJ Freshway Supports Client Companies in Launching Dining Brands, Fully Promotes Brand Solution Business"

Through CJ Freshway's brand solution business, 'Dugaji Company' launched 'Bap & Dong,' featuring signature dishes Spam Kimchi Fried Rice and Fish Cake Udon.

[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 20th that it will actively promote its ‘Brand Solution’ business, which supports new brand launches for dining franchise clients. This is the first business model of its kind introduced by CJ Freshway in the food ingredient distribution industry.

The Brand Solution business helps client companies expand their operations by supporting everything from planning new dining brand concepts to menu composition and marketing. Clients can create new business opportunities, while CJ Freshway secures additional food ingredient sales. CJ Freshway established the Dining Solution Sales Team in January and has since begun full-scale business promotion.

The first case is the second brand of ‘Dugaji Company,’ which operates the tteokbokki specialty store ‘Dugaji Tteokbokki.’ ‘Bap & Dong’ is a delivery-specialized fried rice and udon restaurant targeting the rapidly growing delivery food market due to the impact of COVID-19. Its main menu is fried rice, which is popular and easy to cook and deliver, and it differentiates itself by operating as a ‘shop-in-shop’ store using existing Dugaji Tteokbokki locations, requiring no additional facility investment. Since opening its first store at the end of May, Bap & Dong has surpassed 15 stores, and including planned openings, it will exceed 20 stores.

CJ Freshway and Dugaji Company have been collaborating since March to launch Bap & Dong. CJ Freshway proposed launching a new brand to Dugaji Company as a strategy to increase franchise sales and recruit new stores in the competitive dining market, and together they introduced Bap & Dong in about three months. During the collaboration, CJ Freshway conducted dining market research and trend analysis to derive the brand concept of a fried rice specialty store and participated in brand naming and BI development. Leveraging its product development capabilities, it completed the menu lineup and recipes, including Spam kimchi fried rice and fish cake udon.

CJ Freshway plans to continuously support new menu launches for Bap & Dong and take charge of food ingredient distribution through its nationwide logistics infrastructure. Building on this achievement, it aims to further advance the Brand Solution business and create various success cases of co-growth with clients as a ‘Food Business Partner.’

A CJ Freshway representative said, “The success of this dining brand solution is significant in that it presents a new paradigm in the food ingredient distribution industry by providing customized business services beyond simple product supply,” adding, “We will continue to promote CJ Freshway’s unique solution business to ensure the success of our clients’ businesses.”

This content was produced with the assistance of AI translation services.