Denby Launches Premium Porcelain Line Made at High Temperature of 1300 Degrees

Denby’s newly launched Porcelain line.

[Asia Economy Reporter Jeon Jinyoung] Denby, a British premium tableware brand with a 200-year tradition, announced on the 20th that it will launch its premium line, 'Denby Porcelain.'

'Porcelain' means fine china, characterized by elegant and luxurious designs and strong durability. For Denby, which has adhered to the stoneware line, this is a differentiated product line. Denby completed the Denby Porcelain collection by combining its stoneware production know-how with porcelain techniques.

Denby Porcelain is manufactured in the UK using a porcelain technique fired at high temperatures above 1300 degrees Celsius. It features glaze designs inspired by nature and textures with flexible curved shapes reminiscent of a rounded bow.

Notably, it is the only collection with printed designs, allowing for British table styling that embodies traditional yet trendy British sensibilities. It is also highly durable and can be used in ovens, microwaves, dishwashers, and freezers.

The collection consists of 'Arc White,' which highlights delicate textured patterns on a clean white color; 'Arc Blue,' characterized by curved textured shapes in deep blue; and 'Modern Deco,' which harmonizes gold and blue colors with geometric patterns. It is released in a total of 33 products, including rice bowls, soup bowls, pasta bowls, side dish plates, and various other plate forms.

This is Denby's first new collection release in about a year and a half since 'Modus' in April last year. This time, various opportunities have been created for consumers to directly experience and purchase porcelain through Banyan Tree and pop-up stores.

From the 23rd to the 3rd of next month, a Denby Porcelain pop-up store will be operated at Lotte Department Store Jamsil Branch. The pop-up store is designed as a sophisticated and luxurious space themed 'Premium,' featuring gold and navy colors. Various gift benefits will be provided to customers visiting the pop-up store.

At Banyan Tree Club & Spa Seoul, consumers will be introduced to the Hong Kong-style brunch 'Granum Brunch to Hong Kong,' presented through collaboration. Using seasonal autumn ingredients, dishes interpreted in Hong Kong style will be served on porcelain, offering a satisfying sensory experience.

On the 27th at 11 a.m., Denby will hold a one-day Naver live broadcast selling porcelain at up to 30% discounted prices and offering generous prizes such as mini eco bags, cutlery, and cast iron pots.

A Denby Korea official said, "This collection was launched for Korean consumers who want lightweight yet premium tableware," adding, "We hope you experience the charm of Denby Porcelain, which is luxurious yet shows a stylish mix and match with any tableware."

This content was produced with the assistance of AI translation services.