KOTRA Partners with Busan City to Support Busan Expo Bid

Signing of a Business Agreement on the 19th to Cooperate for Busan Expo Hosting

[Asia Economy Reporter Kim Pyeonghwa] The Korea Trade-Investment Promotion Agency (KOTRA) signed a Memorandum of Understanding (MOU) with Busan Metropolitan City on the 19th at Busan City Hall to jointly promote the bid for the '2030 Busan World Expo.'

KOTRA and Busan City will exchange information and collaborate on tasks related to securing the Busan Expo. They plan to develop and implement joint cooperative projects including direct domestic and international negotiation activities and promotional efforts for the Busan Expo bid.

KOTRA is gathering key information at its Paris Trade Office in France, where the Bureau International des Expositions (BIE) is located, to support the Busan Expo bid. Through over 200 business events such as business forums, exhibitions, and trade consultations across 83 countries, KOTRA plans to promote the Busan Expo. In 51 countries, overseas diplomatic missions will play a central role as key members of the Expo bid task forces (TFs).

Yoo Jeong-yeol, President of KOTRA, stated, “We will actively support and promote the Busan Expo bid by effectively utilizing our global organizational network to help Busan win the bid.” President Yoo is also serving as an appointed member of the government’s Busan Expo Bid Committee, which was launched in July.

This content was produced with the assistance of AI translation services.