Sancheong Herbal Medicine Festival with the MZ Generation
Diverse Events Including SNS-Based Festival Promotion Campaigns
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Sancheong-gun, Gyeongnam Province, has established and is operating a festival promotion SNS account to create the Sancheong Herbal Medicine Festival together with the MZ generation.
The operation of the festival promotion SNS account was prepared to encourage participation in the festival by all generations, including young people, through advertising using SNS (Instagram, Facebook), different from the existing media advertising methods.
The current account promoting the festival has posts promoting events such as the cosplay contest, Sancheong Herbal Medicine Noon Quiz, Byeongkkaebi & Yakkkaebi children's drawing contest, festival rumor-spreading event, and Our Family Donguibogam Secret UCC (Shorts) contest.
In addition, posts guiding various experiential events held during the festival, such as herbal scent pouch making, herbal gangjeong making experience, and herbal herb cocktail making, will be uploaded to induce interest and attention to the festival.
Participants in various festival-related events uploaded on the official festival SNS account can receive various prizes such as cash prizes and gift certificates.
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A festival official said, “We will actively promote the festival using the official Sancheong Herbal Medicine Festival SNS account and keep the comment window always open to use it as a communication channel with the MZ generation,” adding, “We plan to continuously manage customer complaints by monitoring reactions such as likes and comments.”
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