Black Yak Selects Actor Son Seok-gu as Brand Model
[Asia Economy Reporter Eunmo Koo] Outdoor brand Black Yak announced on the 19th that actor Son Seok-gu has been selected as the brand model.
Starting this season, Son Seok-gu will collaborate with Black Yak to create various content, including photo shoots, advertisements, and online and offline campaigns, serving as the new face of the brand.
Black Yak plans to expand its brand experience by spreading the value of nature and building a unique fandom together with Son Seok-gu, who has created an unprecedented character with his own individuality and completed a distinctive filmography from dramas to movies.
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A Black Yak representative said, "Through content enhanced by Son Seok-gu's unique image that transcends generations and genders, we will imprint Black Yak's identity on a diverse range of consumers."
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