Samsung Bespoke Refrigerator Rated 'Best' by German Media
Top 1~2 in Upper Refrigeration and Lower Freezing Refrigerator Evaluation... 6 Out of 7 Evaluation Items Rated Highest Grade
Samsung Bespoke refrigerator products rated 'best' in Germany (from left RL38A776ASR, RB38A7B6AS9).
Photo by Samsung Electronics
[Asia Economy Reporter Han Yeju] Samsung Electronics' Bespoke refrigerator ranked 1st and 2nd in the 'Top Refrigerator, Bottom Freezer (BMF) Refrigerator' evaluation conducted by the German consumer media 'StiWa' on the 19th.
StiWa evaluated a total of 10 BMF refrigerator models sold in Germany in September, and two Samsung Bespoke refrigerator models (RL38A776ASR, RB38A7B6AS9) were ranked at the top. These products were the only ones among the evaluated models to receive the 'Sehr gut (Very Good)' grade in the overall evaluation.
With this, Samsung Electronics achieved first place for three consecutive years in the annual BMF refrigerator evaluation conducted by StiWa.
BMF products are the most preferred refrigerator type among European consumers, accounting for about 70% of Samsung refrigerators sold in the European market.
In this StiWa evaluation, the Samsung refrigerators ranked 1st and 2nd received the highest grade of 'Very Good' in six out of seven evaluation categories: refrigeration performance, freezing performance, energy efficiency, temperature stability, noise, and fault response. They also received an 'Excellent' rating in the usability category, achieving the highest score among Samsung BMF refrigerators since 2018, demonstrating outstanding technological competitiveness.
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Yang Hyesoon, Vice President of Samsung Electronics' Home Appliance Business Division, said, "Samsung refrigerators have continuously received top evaluations from various European consumer specialized media, including this StiWa evaluation," adding, "The differentiated product quality is the secret to consistently gaining trust from local consumers."
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