Kia President Song Hoseong Visits Three African Countries to Attract 'Busan World Expo'
[Asia Economy Reporter Ryu Tae-min] Hyundai Motor Group announced that Song Ho-sung, President of Kia, will depart for Africa on the 18th as a special envoy for businesspeople appointed by the Minister of Foreign Affairs to promote the bid for the Busan Expo. President Song will visit three countries?South Africa, the Republic of Mozambique, and the Republic of Zimbabwe?for 5 nights and 6 days until the 23rd. Song is the first businessperson dispatched overseas as a special envoy by the Minister of Foreign Affairs to promote the Busan Expo bid.
President Song will sequentially visit Johannesburg and the administrative capital Pretoria in South Africa, Maputo, the capital of Mozambique, and Harare, the capital of Zimbabwe, meeting with senior government officials and key figures from diplomatic and trade-related ministries. At these meetings, he plans to explain Busan's competitiveness and future vision and request support for Busan's bid.
President Song is also scheduled to hold discussions regarding future cooperation between these countries and Hyundai Motor Group. He will introduce Hyundai Motor Group's global social contribution project targeting the African region since 2012, the "Green Light Project," and discuss the potential for various future social contribution initiatives. Additionally, he plans to exchange opinions on the distribution and charging of electric vehicles in the African region.
A Hyundai Motor Group official stated, "Africa holds the second-largest number of member countries in the International Bureau of Expositions after Europe, making this visit highly significant."
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Last month, Hyundai Motor Group was the first among domestic large corporations to establish a dedicated group-level organization called the "Busan Expo Bid Support TFT." Led by President Song, an expert who has served as head of Kia's European headquarters and global business management division, he also engaged in the bid activities for the "2012 Yeosu World Expo" in Paris, France, where the International Bureau of Expositions headquarters is located, in 2007.
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