Lotte Department Store Opens Running Specialty Brand 'Hoka' at Main Branch... "Targeting MZ Generation"

Dongtan Branch Hosts Running Crew Event with Puma

Advertising image of the global running brand Hoka.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 18th that it will open the industry's first global running brand 'Hoka' store at its main branch on the 23rd, and will additionally open a store at Jamsil Lotte World Mall next month.

Hoka means 'to fly swiftly' in the Maori language of New Zealand, and has recently gained great popularity among the MZ generation (Millennials + Generation Z) who prefer premium running shoes, thanks to its casual design and rare products.

To commemorate the store opening, various promotions and events have been prepared. At the main branch store, limited edition products 'Tor Ultra Hi 3' and 'Tor Ultra Low 2' will be sold in limited quantities, and one of the best items, 'Bondi 7', will be sold at a 30% discount until stocks last. At Jamsil Lotte Mall, a Seokchon Lake running crew event is planned as an opening promotion.

The Dongtan branch will hold a running crew event with the sports brand 'Puma' on the 29th. This event involves running 6km in the Dongtan area, and various benefits will be given to participating customers. Customers who visit the Dongtan branch Puma store until the 3rd of next month can purchase products at a 30% discounted price, and customers who purchase over 100,000 or 200,000 KRW will receive a discount voucher worth about 10% of the amount.

A Lotte Department Store official said, "As participation in running crews among the MZ generation increases, running fashion that is both functional and stylish is gaining attention," adding, "We will continue to introduce new brands that have not been presented before and provide various shopping and experience cultures in the future."

This content was produced with the assistance of AI translation services.