Naver Vibe Unveils Original Content Lineup for Release Within the Year

[Asia Economy Reporter Seungjin Lee] Naver’s ‘VIBE’ is accelerating its growth as an audio platform by significantly expanding its original content.

On the 16th, VIBE unveiled the lineup of original content to be released this year. The six announced pieces include ▲ the audio movie ‘Geukdong’ produced by director Kwak Kyung-taek ▲ the mental health diagnosis content ‘Dr. Ha Ji-hyun’s Mind Heart’ in collaboration with a psychiatrist ▲ the thriller audio movie ‘Reverse’ starring actors Lee Sun-bin and Lee Joon-hyuk ▲ home training with music ‘Follow UV, Home Cycle’ ▲ and two sleep guides featuring singer Jo Kwon and actor Na In-woo, respectively.

VIBE plans to showcase these contents on the ‘Audio Tab,’ launched last December. The Audio Tab features diverse audio content formats such as audio movies combining sound with subtitles and CG visual effects, and sleep-inducing sleep guides. Anyone can enjoy the content without purchasing a VIBE Music subscription.

VIBE is evolving from a traditional music platform into a comprehensive platform encompassing all audio content. The audio movie ‘Chung’ has been listened to 4.5 million times since its release on December 27 last year, and after the Audio Tab was introduced, the installation rate of the VIBE application increased by 33%. Currently, about 40% of VIBE users enjoy not only music but also the content provided on the Audio Tab.

VIBE plans to continue experimenting with various types of content to build unique competitiveness. As part of this direction, in August, it restructured the bestseller ‘Eoryeong’s Last Lesson’ to suit the audio environment and is releasing new episodes weekly. In July, it collaborated with the Lotte Museum to present the exhibition ‘Shepard Fairey, Take Action!’ where visitors could view over 470 artworks on screen while listening to docent audio explanations.

Kyung-ja Ban, Naver Audio Service Leader, said, “Audio content is a rapidly growing field as the only content format that can be enjoyed at every moment of daily life,” adding, “VIBE will not only release six original contents within the year but also continue various attempts such as the Running Mate audio with the Donation Marathon Club to secure unparalleled platform competitiveness.”

This content was produced with the assistance of AI translation services.