Kiturami, No Longer Just a Boiler Company

Show Guiturami's Status as a Leading Comprehensive Heating and Cooling Energy Group in the New CF

New CF photo of Gidulami Group.
[Photo by Gidulami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced on the 16th that it will launch a new group image advertising campaign featuring its exclusive model, actor Ji Jin-hee. The new group image CF intuitively expresses Kiturami's status as a comprehensive heating and cooling energy group through visual storytelling.

The advertisement begins with the line, "Kiturami is no longer just a boiler company," as actor Ji Jin-hee walks out beside a Kiturami boiler. It then showcases the fields Kiturami has entered?from nuclear power plants, semiconductor factories, and submarine refrigeration and air conditioning to energy supply businesses?using line-form 3D visuals, highlighting the expansion of diverse business areas and advanced technologies.

With Ji Jin-hee’s confident line, "We create the future with Kiturami’s 50 years of technology," the ad emphasizes pride and trust in the accumulated technological expertise of Kiturami, reinforcing the image of the "Comprehensive Heating and Cooling Energy Group Kiturami" before concluding. This group image advertisement will be broadcast across various platforms, including terrestrial TV, cable TV, and online channels such as YouTube.

Kiturami Group produced a simple 15-second CF video to easily imprint the newly transformed corporate image on consumers who still perceive Kiturami as merely a boiler and heating company.

A Kiturami Group official stated, "We will continue to organically grow and develop our core businesses in heating, cooling, air conditioning, and energy, solidifying our position beyond a boiler specialist company to become a leading comprehensive heating and cooling energy group representing South Korea."

Meanwhile, Kiturami Group acquired domestic refrigeration and air conditioning companies such as Kiturami Bumyang Cooling in 2006, Shinseong Engineering in 2008, and Century in 2009, securing the largest domestic technological capabilities in nuclear power plant refrigeration and air conditioning units, cooling devices, refrigeration units, air conditioners, and renewable energy sectors. The acquisition of Kiturami Energy in 2016 marked its entry into the energy supply business, advancing further into the energy equipment manufacturing field. From a boiler-specialized company with sales of 300 billion KRW in 2001, it transformed into a comprehensive heating and cooling energy group with sales of 1.3 trillion KRW last year.

This content was produced with the assistance of AI translation services.