Gmarket SmilePay Introduced at Emart and Traders... "Accelerating Shinsegae Synergy"

Up to 2% SmileCash Auto Accumulation

A model is introducing the Gmarket simple payment service 'SmilePay' at the Emart Seongsu branch in Seoul.

[Asia Economy Reporter Lim Chunhan] Gmarket announced on the 15th that it will introduce its simple payment service 'SmilePay' to nationwide Emart and Emart Traders stores.

After conducting a pilot test at Emart Seongsu branch and Emart Traders Hanam branch, the service has been expanded to all stores. This is the first time an offline payment system through the SmilePay dedicated application (app) has been established.

SmilePay provides payment convenience along with additional cashback benefits. When paying with cash charge payment or Smile Card on the SmilePay app, up to 2% Smile Cash is automatically accumulated. Smile Cash can be used like cash at all SmilePay affiliated stores, including Gmarket and Auction.

A discount promotion to activate SmilePay usage will be held until the 28th. Special daily discounted products with 50% off when paying with SmilePay at nationwide Emart stores will be offered. Representative products include branded samgyeopsal, eggs (30 pieces), Zespri Sun Gold Kiwi, and Jeju Samdasoo.

Additional discount benefits are also provided when purchasing home appliances on sale at Emart. Extra benefits apply when paying with SmilePay, offering additional discounts of 10,000 KRW, 20,000 KRW, and 40,000 KRW for payments of 500,000 KRW, 1,000,000 KRW, and 2,000,000 KRW respectively.

A Gmarket official said, “With the service linkage with Emart, a representative offline grocery shopping destination, SmilePay’s customer touchpoints have greatly expanded,” and added, “We will continue to increase differentiated benefits that customers can practically feel while providing payment convenience.”

This content was produced with the assistance of AI translation services.