Samsung C&T Kuho Launches 'Cashmere Icon Coat'

Color Lineup and Design Upgrades of Last Season's Popular Cashmere Coats
Introducing Double, Single, and Half Coats Made from Italy's Finest Cashmere Material

[Asia Economy Reporter Eunmo Koo] KUHO, a contemporary brand operated by Samsung C&T Fashion Division, announced on the 15th that it has launched the ‘Cashmere Icon Coat’ as the signature item for the 2022 Fall/Winter (F/W) season.

The cashmere coat introduced by KUHO last year received high praise from customers for its excellent design and quality, achieving strong sales. This year, the color lineup and design of the existing cashmere coat have been improved, and it has been newly named the ‘Cashmere Icon Coat’ to reflect the desire of women to own it.

KUHO’s F/W Cashmere Icon Coat is available in double, single, and half coat styles. All products are made from premium cashmere material sourced from Italy’s Colombo, offering a luxurious sheen, soft touch, and lightweight feel.

KUHO diversified the color options of the double coat, which was the most popular item last season, expanding the range of choices. Along with trendy twill beige and ash colors, classic gray, camel, navy, and black colors were released.

Additionally, the designs of the single coat and half coat were upgraded. The single coat is presented in a Balmacaan coat style featuring classic brown, a trendy color this season. The half coat is designed to be versatile as both a coat and jacket, suitable for formal and casual looks, with an expanded size range.

On the same day at 6 PM, KUHO will hold a live broadcast themed around the Cashmere Icon Coat on SSF Shop’s fashion and lifestyle specialty mall ‘SesaPa LIVE,’ operated by Samsung C&T Fashion Division. All viewers will receive a 5% integrated discount coupon for SSF Shop, customers who purchase over 200,000 KRW will get a 10% payback, those who spend over 1,500,000 KRW will receive a card wallet, and hand cream will be given by lottery to participants who leave comments.

Im Suhyun, KUHO’s Design Director, said, “KUHO has launched the Cashmere Icon Coat as the signature item this season, featuring timeless design, high quality, and excellent versatility,” adding, “We highly recommend it as a must-have coat for women this winter.”

Meanwhile, KUHO will hold a ‘Collection Week’ from the 16th to the 18th, offering a 10% discount on 2022 F/W season products at KUHO stores nationwide and on SSF Shop.

This content was produced with the assistance of AI translation services.