BGF Retail and National Police Agency Hold Award Ceremony for 2nd Children's Safety Drawing Contest Winners

Award ceremony for the winners of the '2022 Child Safety Drawing Contest' held by BGF Retail and the National Police Agency.

[Asia Economy Reporter Jeon Jinyoung] BGF Retail, the operator of CU, announced on the 15th that it held an award ceremony for the winners of the ‘2022 Child Safety Drawing Contest’ hosted together with the National Police Agency.

This award ceremony was held in a regional ‘visiting award ceremony’ format considering the COVID-19 situation and the convenience of the winners, with a total of 72 children receiving awards, including six grand prize winners.

Now in its second year, the contest was held in two categories: missing child prevention and child abuse prevention. Over 1,000 children participated, more than double last year’s number, providing an opportunity to promote the missing child prevention program ‘iCU’ and the child safety guardian store system at convenience stores. In fact, in a national vote involving a total of 7,397 participants including children and parents, 40.8% responded that they became aware of iCU through this contest.

The contest entries were judged through a first round evaluating theme relevance, expressiveness, creativity, and completeness, followed by a second round where the final winners were selected based on online voting open to the public.

In the missing child prevention category, the BGF Retail CEO Award was given to Lee Sinhyeok from kindergarten, Shin Minkyeong from lower elementary grades, and Lee Hoeun from upper elementary grades. In the child abuse prevention category, the National Police Agency Commissioner Award was awarded to Jo Eunju from kindergarten, Kim Ajeong from lower elementary grades, and Yoon Seonguk from upper elementary grades. Each grand prize winner received a certificate and a scholarship of 1 million KRW.

Winners of the category’s excellence awards (6 people), Good Friend Awards (60 people), participation awards (1,000 people), and group awards (5 locations) were given scholarships of 300,000 KRW, CU mobile gift certificates, and other prizes.

Park Jeongkwon, head of communications at BGF Retail, said, “Through the Child Safety Drawing Contest, we were able to naturally inform children that they can seek help at the nearby CU when they are in trouble. Going forward, CU will continue to fulfill its role as public infrastructure protecting community safety based on its nationwide network of approximately 16,500 stores.”

Meanwhile, since 2017, BGF Retail has been conducting the iCU campaign with the National Police Agency to safely protect lost children, dementia patients, and intellectually disabled individuals at stores and hand them over safely to the police and their families. As of August this year, over 120 people have been safely handed over to their guardians through iCU.

This content was produced with the assistance of AI translation services.