Lotte Mart Launches Bibimbap Lunchbox Priced Around 3,000 Won... "Targeting Lunchflation Demand"

'Savory Chinese Cuisine' Featuring Gan Shao and Cream Shrimp Also Available

A model is introducing a bibimbap lunchbox at Lotte Mart Seoul Station branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Amid the ongoing 'Lunchflation' (lunch + inflation) phenomenon, Lotte Mart is launching bibimbap lunchboxes priced in the 3,000 won range to help stabilize dining-out prices.

According to Lotte Mart on the 15th, until the 21st, three types of bibimbap lunchboxes will be sold at a discounted price of 3,980 won, down 1,000 won from the regular price of 4,980 won. This is less than half the average bibimbap price announced on the Consumer Price Comprehensive Portal Chamgagyeok. The bibimbap lunchboxes come in three varieties: Gangdoenjang Jeyuk Bibimbap, Gochujang Bulgogi Bibimbap, and Tuna Vegetable Bibimbap. Each pack contains 200g of rice and 180g of eight side dishes, making it a hearty meal. The bibimbap rice is specially mixed with onion seasoning oil and sesame oil to harmonize the flavors of the bibimbap ingredients.

Lotte Mart is also releasing larger-sized Gancho Shrimp and Cream Shrimp as cost-effective Chinese dishes. The regular price is 10,800 won, but L.Point members receive a 4,000 won discount when paying with event cards. A Chinese chef with over 15 years of hotel experience participated in the product development process, reducing the thickness of the batter and increasing the size of the shrimp to capture the authentic feel of Chinese cuisine.

A Lotte Mart representative said, “We prepared half-price bibimbap for customers weary of the high prices that make it burdensome to have lunch,” adding, “We plan to continuously introduce cost-effective lunchbox products.”

This content was produced with the assistance of AI translation services.