Change Bae Jaegyu's style and invite Kim Donghwan from Sampro TV

Hanhwa Investment & Securities Asset Management Unveils New ETF Brand 'ACe'
Comprehensive ETF Marketing Draws Attention

[Asia Economy Reporter Hwang Yoon-joo] "I have completely changed from head to toe."

On the 14th, Bae Jae-gyu, CEO of Korea Investment Trust Management (KIM), said this ahead of the announcement of the new exchange-traded fund (ETF) brand. On that day, CEO Bae wore black horn-rimmed glasses, a blue jacket, casual white pants, and light beige loafers. He transformed from his usual insistence on suits to a younger and more vibrant atmosphere.

It was also notable that Kim Dong-hwan, director of Sampro TV, was invited as the moderator of the briefing. This was interpreted not simply as a brand change but as an active response to a new investment culture.

The person who newly planned KIM's image is Kim Chan-young, head of the Digital ETF Marketing Division. He was recruited by CEO Bae and has experience working closely with him at Samsung Asset Management. Known as one of the CEO’s valued people, he is confident and recognized for his expertise in marketing.

When asked why they transformed the image in various ways for the brand announcement, Director Kim explained, "Until now, KIM's image was old-fashioned. We changed the brand and also refreshed the representative image to a younger vibe."

The choice of the briefing venue, Myeongdong Community House Masil, and having Director Kim Dong-hwan as the moderator were in the same context.

Director Kim said, "With information rapidly distributed through various channels such as YouTube, the number of smart individual investors has increased, and an investment style based on their own study and judgment to select long-term growth themes has become mainstream. We will strengthen marketing through diverse channels."

Meanwhile, on the 14th, KIM unveiled its new ETF brand 'ACe'. Starting from October 13, all of KIM's ETF products will change from the existing 'KINDEX' to 'ACe'.

This content was produced with the assistance of AI translation services.