FSN Subsidiary Recobell Strengthens Performance Marketing Business by Partnering with AI Specialist Company 'Rye and Catchers'

[Asia Economy Reporter Jang Hyowon] Rekobel, a subsidiary of FSN, a KOSDAQ-listed company, announced that it has signed a strategic partnership with AI specialist company 'LionCatchers' to strengthen its performance marketing business based on AI recommendation solutions.

LionCatchers is a data-specialized company based on AI, carrying out various projects related to big data and AI. Starting with consulting projects related to digital transformation (DX), it provides services such as big data architecture and AI solutions, and operates the shopping mall recommendation engine platform 'AI:MD,' which enables detailed personalization through natural language processing and collaborative filtering AI technologies.

Through this partnership, Rekobel will receive AI recommendation solution technology from LionCatchers, and LionCatchers will share Rekobel’s extensive know-how related to performance marketing, optimized for search advertising operations.

Additionally, Rekobel will jointly participate in the development of LionCatchers’ AI recommendation solution. The AI recommendation solution requires advanced technology that reflects the specific needs of client companies and industry characteristics. LionCatchers has already been recognized for its technical capabilities through projects such as ‘AI-based customized bookstore app development’ and ‘data analysis platform development,’ and with Rekobel’s joint participation, the speed of development completion and commercialization is expected to accelerate.

Generally, when accessing an e-commerce site, customers go through six stages (main page, category page, search page, product detail page, shopping cart, payment page) before making a purchase. Encouraging customers to stay longer and transition to the desired product detail page is key to increasing sales.

LionCatchers’ AI recommendation solution not only increases the total number of customers moving to product detail pages but also raises shopping cart and purchase conversion rates, induces cross-selling, and helps boost overall sales. Rekobel also expects to provide advertisers with higher levels of data-driven efficiency and performance by applying AI recommendation solution technology to performance marketing.

Lee Jungchan, CEO of Rekobel, said, "Starting with the AI recommendation solution, we expect the two companies to become partners actively cooperating on technological advancements that enrich customer experiences," adding, "Given Rekobel’s long-standing performance marketing experience and LionCatchers’ data expertise, cooperation will be carried out across various fields."

Heo Yoon, CEO of LionCatchers, stated, “Based on practical cooperation with Rekobel, which already produces specialized performance as an official agency for Naver, Daum, Nate, and operational agencies such as Google and Criteo, we have high expectations for developing AI recommendation solutions that can instantly reflect ever-changing trends and user needs.”

Meanwhile, Rekobel is a big data-based performance marketing agency that has established an optimized operating environment for search advertising through its proprietary solutions and integrated monitoring. It is an official agency for major advertising media such as domestic and international portal sites and operates businesses including display, SNS, mobile apps (APP), local, and shopping ads in addition to search advertising.

This content was produced with the assistance of AI translation services.