Amorepacific Goutal, 'Moments of Life Remembered by Fragrance' Campaign
[Asia Economy Reporter Moon Hyewon] Amorepacific's Goutal announced on the 14th that it will launch the campaign "Scents Of Your Life," which celebrates moments remembered by fragrance.
The campaign intuitively showcases Goutal's 40-year heritage through its iconic bottle, new brand logo, and packaging, marking a new beginning for the brand.
The previously modern bottle has been transformed into Goutal's signature pleated shape, featuring a luxurious curved perfume cap and a vintage-style ribbon emblem, embodying the brand's core DNA. It evokes memories of the first fragrance gift received or given to someone. It suggests finding scents that recall travel memories, provide comfort, and help discover one's true self.
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The collection is available through Goutal's official Naver store, and to celebrate the campaign launch, a surprise event with various benefits will be held via Naver Shopping Live at 8 PM on the same day.
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