“Kids Cafe and Futsal Park Worked”… Homeplus Sees Mall Sales Soar

Differentiated Tenant Strategy in Fashion, Living, and Food & Beverage Sectors

Models are introducing Monster Park at Homeplus Gayang branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 14th that differentiated experiential spaces such as Kids Park, Futsal Park, Smart Farm Cafe, and Shared Office are gaining great popularity among consumers.

According to Homeplus, the total mall sales increased by 28% compared to the same period last year. This was due to the effective differentiated tenant strategy in fashion, living, and food and beverage sectors. The Monster Park at the Gayang branch saw a 37% increase in visitors just one month after opening. Thanks to this, the shopping mall sales at the Gayang branch also rose by 67% compared to the same period last year. The Monster Park at the Masan branch, which opened in January, also exceeded its sales target by 279% within one month of opening.

The Angel Crew Kids Swimming at the Incheon Nonhyeon branch is also popular. Operating various programs such as small group lessons for children, kids survival classes, and weekend kids water park in a space of about 150 pyeong. Since its opening in December last year, it exceeded its sales target by 210% within one month, and thanks to steady popularity, the shopping mall sales at the Incheon Nonhyeon branch in August increased by 16% compared to the same period last year.

The Futsal Park, introduced by utilizing rooftop idle space, is receiving a good response. The Futsal Park saw a 15% increase in visitors last month compared to the previous year. The shopping mall sales last month at stores with Futsal Park, such as Ilsan branch (61%), Ansan Gojan branch (43%), and Cheonan Sinbang branch (39%), also rose significantly.

A Homeplus official said, “Through multifaceted analysis of regional characteristics, consumer trends, and lifestyles, we are presenting a differentiated tenant strategy that all generations can share,” adding, “We will continue to make various efforts so that we can become a regional hot place through unique shopping spaces.”

This content was produced with the assistance of AI translation services.