Genesis Wins '2022 IDEA Design Award'

Total of 2 Awards Including 1 Silver Award

[Asia Economy Reporter Kiho Sung] Genesis announced on the 14th that the brand won a total of two awards, including one silver, at the ‘2022 IDEA Design Awards’ hosted by the Industrial Designers Society of America (IDSA).

The IDEA Design Awards, considered one of the world’s top three design awards along with Germany’s ‘iF Design Award’ and ‘Red Dot Design Award,’ is North America’s premier design award established in 1980. Every year, it comprehensively evaluates various criteria such as design innovation, user benefits, and social responsibility to select the best designs in each category.

Genesis received a silver award and a finalist recognition in the mobility and transportation category for its luxury flagship sedan ‘G90’ and a wireless charger reflecting its design identity, respectively.

The G90 is a flagship sedan with the most elegant and dignified exterior among Genesis models reflecting the brand’s design identity of ‘dynamic elegance.’ It features a new crest grille and sleek dual-line lamps that form the Genesis emblem on the front, as well as a clamshell hood that integrates the hood and fenders into a single panel to minimize seams between panels, completing a simple yet grand image of a top-tier luxury sedan. Additionally, the spacious interior emphasizing the ‘beauty of emptiness’ harmonizes advanced technology devices with an analog sensibility, enhancing its luxuriousness.

The wireless charger enables electric vehicle charging simply by parking the vehicle over a charging pad installed on the floor. It improves charging convenience and customer experience while applying several elements that showcase Genesis’s unique design identity, such as the G-Matrix pattern and dual-line design, presenting a more unified brand image.

Notably, the wireless charger achieved the remarkable feat of winning all three of the world’s top design awards by consecutively receiving the iF Design Award, Red Dot Design Award, and IDEA Design Award.

Lee Sang-yup, Vice President of Genesis Global Design, said, “This award is the result of the passion and effort of designers and engineers to turn dreams into reality,” adding, “We will continue to present differentiated designs for future mobility to provide customers with new experiences and value.”

This content was produced with the assistance of AI translation services.