LG Electronics Launches World's Largest 97-inch OLED TV in Korea... Starting Price 39.9 Million KRW

Pre-order from the 14th... Official Korean Release on the 21st
4K Resolution, Largest OLED Screen
AI Alpha9 Processor 'Super Gap'

LG Electronics announced that it will begin pre-orders for the world's largest 97-inch (approximately 245cm diagonal) OLED TV on the 14th, with an official launch in Korea starting on the 21st. LG Electronics models are showcasing the 97-inch OLED Evo Gallery Edition displayed at the LG Best Shop Gangnam Main Store in Gangnam-gu, Seoul. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 14th that it has launched the world's largest OLED TV, the 97-inch (approximately 245cm diagonal) OLED Evo Gallery Edition. The company aims to solidify its 'super-gap' leadership in the premium TV market.

Starting today, LG Electronics will begin pre-orders for the 97-inch OLED Evo Gallery Edition at nationwide electronics stores and its Online Brand Shop (OBS). The official domestic launch will take place on the 21st, followed by sequential releases in major global markets.

The product fully incorporates LG Electronics' unparalleled OLED technology. Fundamentally, realizing an OLED extra-large screen of 97 inches is described as extremely difficult compared to LCD (liquid crystal display) TVs, which already have products close to 100 inches on the market.

First, the new product features a 4K (3840x2160) resolution and the largest OLED screen achievable with current display technology. Additionally, it combines LG Electronics' accumulated OLED picture and sound quality data with the 5th generation AI 'Alpha9 processor.'

The core of the product is the Alpha9 processor. This AI component distinguishes faces, bodies, objects, text, and backgrounds in the video to enhance the sense of depth. Moreover, it converts 2-channel audio sources into virtual 7.1.2 channel surround sound, providing picture and sound quality befitting the extra-large screen.

Regarding this, Baek Seonpil, Executive Vice President in charge of TV Customer Experience (CX) at LG Electronics' H&A (Home Appliance & Air Solution) Business Division, who participated in Europe's largest electronics exhibition 'IFA 2022' held in Berlin, Germany on the 4th (local time), stated at a press conference, "The point that Chinese companies like TCL and Hisense find hard to catch up with is precisely the 'Alpha9,'" adding, "They have followed 90% of our technology on the LCD side, but the remaining 10% is the 'Alpha9' SoC (System on Chip) picture quality management capability."

At that time, EVP Baek emphasized, "We (LG Electronics) consider the 'Alpha9 chip' extremely important," and explained, "Chinese companies can acquire good (display) panels, but to deliver the best picture quality, good SoC performance and technology to 'fine-tune' OLED are essential." He continued, "The Alpha9 chip separates the background and the subject (such as people) in the screen and tunes each separately, and the 'Alpha9' SoC performs this function within one second," adding, "Achieving this results in vivid (crispy) picture quality."

Like other LG OLED TV models, the new product supports both Dolby's video technology 'Dolby Vision IQ' and audio technology 'Dolby Atmos.' Customers can enjoy an overwhelming viewing experience comparable to a movie theater at home through the extra-large OLED screen.

When wall-mounted, the TV fully adheres to the wall with a 'Gallery Design,' enhancing the product's premium feel and increasing screen immersion. Additionally, features such as ▲ 'NFC,' which links the smartphone to the AI remote control by bringing them close, ▲ 'Direct Voice Recognition,' which allows voice recognition not only via the remote but also on the TV itself, and ▲ 'Multi-View,' which splits the screen to watch TV and browse the internet simultaneously or enjoy game footage while playing games, further increase the usability of the extra-large TV for distant viewing.

With the release of the 97-inch new product, LG Electronics now offers the industry's widest full lineup of OLED TVs ranging from 97/88/83/77/65/55/48/42 inches. It covers both the largest (97-inch) and smallest (42-inch) lineup. LG customers can enjoy premium picture quality of LG OLED TVs in every space within their homes, from the 97-inch model that fills the wall to the 42-inch model suitable for placing on a desk.

The domestic shipment price of the 97-inch OLED Evo Gallery Edition is 39.9 million KRW. To commemorate the launch, LG Electronics will offer a cashback benefit worth 2 million KRW to customers who purchase the new product. Customers who pre-order by the 20th will also receive an additional new-concept lifestyle screen, the LG StanbyME.

Kim Sunhyung, Executive Vice President of Korea HE (Home Entertainment) Marketing, said, "Based on OLED technology on a different level, we will provide an overwhelming viewing experience never experienced before."

Meanwhile, LG Electronics plans to hold the 'OLED All-ready! Victory Korea Grand Festival' sales promotion event until the end of November. During this period, customers purchasing OLED TVs will receive cashback ranging from 200,000 to 4 million KRW depending on the model. Customers who purchase 77-inch or larger OLEDs (B series or higher) released this year together with 48/42-inch OLEDs or LG OLED Objet Collection Pos? will receive an additional benefit worth 150,000 KRW. Various online events will also be held through the LG Electronics membership application during the promotion period.

This content was produced with the assistance of AI translation services.