CJ OnStyle Special Sale Broadcast for Eco-Friendly Cleaner 'Eunnano Step'

The 'Eunnano Step' cleanser scheduled to be sold on the TV home shopping live channel by CJ OnStyle on the 14th.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 14th that it will hold a special sales broadcast for ‘Eunnano Step,’ which is gaining popularity for its powerful cleaning ability and natural eco-friendly ingredients.

The Eunnano Step, scheduled to be sold on CJ OnStyle TV Home Shopping live channel at 2:35 PM that day, is an upgraded product from last year. It is a safe and eco-friendly detergent free of artificial fragrances, parabens, bleach, and phosphates. With orange oil and baking soda as its basic ingredients, it excels at removing stains, and eucalyptus extract has been added to the existing natural ingredients to reduce skin irritation.

During the broadcast, a set of three 1100ml large-capacity multi-purpose cleaners and three kitchen detergents will be sold for around 50,000 won.

Eunnano Step is a mega-hit product launched by Korea Miracle People Co., Ltd. in 2006, with total sales exceeding 100 billion won. Initially, it was mainly sold through door-to-door sales, but as word of mouth spread among housewives, it entered TV home shopping for the first time in 2016 and has since grown explosively, achieving sales of about 120 billion won. One of the reasons for its popularity, with over 20 million bottles sold, is its powerful cleaning ability that removes even old grime by simply spraying water after applying the detergent.

CJ OnStyle continues to collaborate with Eunnano detergent. Since the first CJ OnStyle TV home shopping broadcast in May 2017, sales through CJ OnStyle have reached about 30 billion won. The effect of CJ OnStyle’s small and medium-sized enterprise win-win support program has also been significant. Korea Miracle People Co., Ltd. was selected as a beneficiary company of the partner company research and development (R&D) support system three times from 2019 to last year and this year.

A representative of Korea Miracle People Co., Ltd. said, “Over the past five years of broadcasting on CJ OnStyle, sales and customer trust have steadily grown, and it has developed into a highly recognized eco-friendly detergent brand,” adding, “We will continue to develop and present excellent quality products together with CJ OnStyle, which has provided full support so that we can focus solely on the product.”

This content was produced with the assistance of AI translation services.