LG Household & Health Care Launches 'Whoo Bicheop Jaseng Essence Special Edition' View original image


[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 13th that it has launched the ‘Whoo Bicheop JaSaeng Essence Special Edition,’ which embodies the deep regenerative power within the skin through a royal court art piece created with 10,000 delicate touches.


The Bicheop JaSaeng Essence Special Edition was inspired by the design motif of the ‘court screen’ used to shield the queen’s face or royal spaces. It conveys the dignity and heritage of the royal family by recreating the value of the court screen, which protects precious and valuable things, along with the bestseller from the ‘Bicheop’ line, meaning ‘precious and rare.’



The special edition package is wrapped in a design that appears to be completed by a craftsman’s meticulous hands crossing thin bamboo strips and cotton threads 10,000 times over 100 days, evoking infinite and eternal beauty. Additionally, the red color symbolizing royal dignity, the craftsman’s delicate touch, and The History of Whoo’s modern sensibility harmonize richly to offer high collectible value.


This content was produced with the assistance of AI translation services.

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